Prof. Dr. Roman Egger sees himself as a generalist. „There is no topic that is not worth studying“. Egger is a full-time professor of tourism studies and head of department for „eTourism“ and head of department „Key Competencies & Research Methods“ at the „Innovation and Management in Tourism“ degree programme at the Salzburg University of Applied Sciences.
At the age of 14, Egger decided to turn to tourism and attended the tourism schools in Klessheim. „Service design, empathy and the joy of making other people happy – that sounds trivial, but it has always been my motivation. Sharing beautiful moments is a wonderful thing“ – so the tourism industry was just right for him.
After his civil service, Egger studied communications and sports science at the University of Salzburg, specialising in public relations. Then, Egger worked in destination management at SalzburgerLand Tourismus GmbH before deciding to take a step back to further his doctoral studies. Stays abroad at the University of Surrey and the University of Leeds brought an international touch to his life.
In 2004 Egger received his doctorate and at the same time began his teaching and research activities at the Salzburg University of Applied Sciences. In the following years, he built up the Department of Tourism Research and established the department of eTourism on an international level. He is currently working on his second dissertation at the Institute of Sociology at the University of Salzburg where he is researching data science methods in the context of sociology and tourism.
His main research interests are:
- Methodology (current focus).
Every question needs its own appropriate method to be answered. „How do I crack the nut“ is the question. A broad repertoire of methods is therefore necessary. As head of the department „Key Competencies & Research Methods“, he studies and teaches a variety of research methods. Above all, Statistics and methods of the „Computational Social Sciences“
- Information and Communication Technologies in Tourism
Egger is a technology trend scout and investigates application scenarios of new technologies for the tourism and leisure industry. „Tomorrow the world will look different again than it does today. This topic area is more dynamic and disruptive than almost any other!“
Gamification is to be seen as a repertoire of methods to stage sustainable experiences. „It is not about bringing „games“ into everyday life, but about using the psychological aspects that the (video) game industry is already making use of with great success.
- Open Innovation
If you want to steer your company innovatively into the future, you have to be able (or dare) to think outside the box. „Open innovation, co-creation and crowdsourcing are more than just buzzwords. Used and integrated correctly, these are promising approaches that can secure the decisive competitive advantage.“
Today, Egger devotes half of his time to work and his family. In his private life, he is a passionate „do-it-yourselfer“. He is a national beer brewing champion, has devoted himself to producing salamis as well as the smoking of bacon and fish, cheese-making, the denaturing of the finest vinegars, etc. „All this is a science of its own, interesting and profound – the culinary pleasure is then only the deserved highlight“.