I’m excited to present my 20th book—a 458-page strategic guide to AI in tourism.

Here to Stay: AI is foundational infrastructure that changes how we think. This book provides strategic orientation.

From Tool to Partner: We explore how humans and machines evolve from tool to partner, grounded in tourism practice.

The Architecture: Data quality → Analytical AI → Generative AI → Digital Humanism (ethics + EU AI Act)

For Decision-Makers: Learn how to harness AI to work more efficiently AND be better hosts.

→ Get the book (458 pages)

By Prof. DDr. Roman Egger