The VisionT Analysis: Landscape protection ranks #1 in Austrian tourism priorities. AI ranks… last. Only 14% of Austrians see AI as important. Yet 54-70% expect it to matter in 2-3 years.

The Problem: We see the wave coming but aren’t learning to swim. 60% of companies feel unprepared.

The Silver Lining: Employees get it better than leaders. 69% recognize AI’s importance. They see practical benefits: 48% want routine optimization, 42% want time for guests instead of bureaucracy.

The Call: Stop viewing AI as opposed to tradition. It’s tradition’s necessary partner. We need a mindset shift NOW—not in 2 years.

By Prof. DDr. Roman Egger | VisionT Analysis