Artificial intelligence is transforming the travel industry faster than any digital innovation before it. Platforms like Expedia, Booking.com, and Tripadvisor are developing new AI systems, airlines are automating service processes, and travel operators are embracing dynamic package logic. Anyone seeking to understand how travel will be […]
WebMCP: From Browsing to Delegation — How the Agentic Web Changes Tourism
The internet as we know it is undergoing a fundamental transformation.
For three decades, the web was built for humans: vis
Introducing TriTopic: How Multi-View Graphs and Consensus Clustering solve the biggest flaws of modern NLP models. The automatic structuring of text data is the backbone of almost every modern Natural Language Processing (NLP) pipeline. When faced with hundreds of thousands of customer reviews, complex research abstracts, […]
The VisionT Analysis: Landscape protection ranks #1 in Austrian tourism priorities. AI ranks… last. Only 14% of Austrians see AI as important. Yet 54-70% expect it to matter in 2-3 years. The Problem: We see the wave coming but aren’t learning to swim. 60% of companies […]
I’m excited to present my 20th book—a 458-page strategic guide to AI in tourism. Here to Stay: AI is foundational infrastructure that changes how we think. This book provides strategic orientation. From Tool to Partner: We explore how humans and machines evolve from tool to partner, […]
Artificial intelligence promises efficiency and quick solutions. Yet experts warn of a creeping process known in sociology as “de-skilling”: while machines grow ever smarter, humans lose essential skills. The Anatomy of Competence Loss The phenomenon is not new. GPS navigation already weakened our sense of direction, […]
The introduction of the EU Regulation on Artificial Intelligence (AI Act) marks a turning point for the technology industry. While the regulation brings greater security and trust, it places a major administrative challenge on companies: documentation requirements. This is where our solution comes in. We’re excited […]
Traditional marketing strategies fail when travelers plan vacations through generative AI instead of search engines. The ADVI closes the algorithmic black box and enables destinations to measure their presence in ChatGPT, Gemini, and Claude.
WebMCP enables AI agents to execute website functions directly. For hotels and destinations, this marks a strategic shift in digital value creation, power dynamics, and competitive advantage in the agentic economy.
Together with my colleague Dr. Joanne Yu from the City University of Macau, I am pleased to announce our latest study for publication in the Journal of Hospitality and Tourism Technology.
With AgentKit, OpenAI makes it easier than ever to create AI agents: build visually, test and integrate directly. For tourism businesses, this means faster chatbots
From 28 June 2025, the new Accessibility Reinforcement Act will apply in Austria. It obliges companies to offer accessible ICT products and services. This affects ATMs, smartphones, e-commerce and online banking, among other things.
Do we really need an AI strategy in tourism? My understanding of this: AI is not an end in itself, but a tool. Instead of an isolated AI strategy, we should adapt our corporate strategy. How do you integrate AI into your processes in a meaningful […]
Artificial intelligence is revolutionising tourism – but at what cost? While we enjoy the benefits of AI, data centres consume vast amounts of energy and water. Even decommissioned nuclear power plants are being reactivated to satisfy the hunger of AI. How can we as a tourism […]
How can we make tourism more sustainable? The project “Data-driven Tourism for Sustainability” uses artificial intelligence and agent-based modeling to answer this question. In a conversation with Stefanie Wallinger from the Salzburg University of Applied Sciences, you will learn how digital technologies can simulate and optimize […]
OpenAI has just presented its eagerly awaited Spring Update, introducing some impressive innovations. One of the biggest surprises is the announcement of a desktop app equipped with a new, user-friendly interface. However, the highlight of the update is undoubtedly the new flagship model GPT-4o, which is […]
I am thrilled to share that I have embarked on a significant study for the Austrian Federal Ministry of Labour and Economy, focusing on the State of Tourism Research in Austria. This study aims to map out the landscape of Austrian tourism research, which currently features […]
As highlighted in our review of the year and preview of 2024, this year is all about video generation through artificial intelligence.A groundbreaking example of this is OpenAI’s latest breakthrough: the text-to-video generator “Sora”. Sora is an advanced text-to-video generator capable of generating realistic video clips […]
An interesting discovery has recently been made on the Internet: The detailed structure of ChatGPT’s system prompt has been leaked. For those who are less familiar with the matter: A prompt is the instruction or prompt you give to an artificial intelligence (AI) to get a […]
I am excited to share my latest #publication, a collaborative effort with an incredible team: Joanne Yu, Wilson Cheong Hin Hong, and me. Our article, “The Art of Post Captions,” featured in the Journal of Travel Research, presents a unique perspective on the role of text in #SocialMediaMarketing, […]